New generation glass technology at VITRUM 2025
The event, organized by GIMAV, will take place from September 16 to 19, 2025 at Fiera Milano Rho in Milan, Italy. This year’s edition will focuse on the transformation of glass manufacturing through sustainability, digitalization, and advanced technology. Learn more about VITRUM.

Hybrid and electric melting
Fives has been invited to speak at the official conference program. Hubert De La Forest De Divonne, Product Manager at Fives Stein, will present “All-electric and hybrid melting technologies to achieve sustainable glass production” during the session on technologies and solutions for new generation furnaces:
- September 17, 2025, from 10:15 to 13:00 CET
- Hall 9 – Fiera Milano Rho
His presentation will explore how hybrid and electric melting technologies are reshaping the future of glass production. Key highlights include:
- The Prium® EcoFlex hybrid furnace, designed for flexible energy sourcing
- Case study: Prium® E-Melt all-electric furnace for Verallia Cognac, where electric melting achieved up to 80% energy reduction
These innovations reflect Fives’ commitment to supporting glassmakers in their transition to low-carbon production without compromising on quality or performance.
Join us in Milan to discover how Fives is helping the industry move towards a cleaner and smarter future.