Fives unveiled the corporate component of its new campaign
With its new campaign, Fives displays its brand signature "Industry can do it", and its commitment to making the industry respond to all challenges
Travelling in an airplane that is both strong and light, with an ever smaller environmental footprint,
Receive a package in ever shorter delays,
Drive on engineering structures built with materials produced with respect for the environment,
... So many challenges that Fives helps to meet every day!
On November 23, 2020, the Group unveiled the corporate component of its new campaign. Through six posters, corresponding to its main activities, Fives, an engineering group and plant designer, seeks to demonstrate how it is committed, as a responsible industrial player, to meeting contemporary challenges: respect for the environment, optimal quality of products and services, increased need for responsiveness, availability and flexibility, etc.
Since its creation more than 200 years ago, Fives has been transforming itself to integrate these changes, adapting its industrial processes and developing new equipment and services, increasingly based on digital technologies.
The Group's raison d'être, "Faire aimer l'industrie", reflected since 2020 in its brand signature "Industry can do it", embodies this commitment. It reflects both our confidence in the future and our awareness of the role that manufacturers must collectively play. It reflects the Group's ambition to make industry the answer to the challenges of today and tomorrow.